Ufc 2024 Revenue Cycle. The ufc makes money through ppv sales, media rights, sponsorships and advertising, merchandising, fighter licensing and endorsements, ticket sales, ufc fight pass, and ufc fit and ufc gym. A clear understanding of the revenue cycle is crucial for maintaining smooth cash flow and ensuring that fighters, production crews, and vendors are paid on time.

All told, tko is targeting revenue between $2.575 billion and $2.650 billion for 2024 between the ufc and wwe. For 2021 as a whole, ufc sponsorship revenues reached record highs and 14 new international media rights deals were signed with an average annual increase of 94%.